Research & Art Direction
My process begins with an exploration vintage pieces and cultural references, followed by mapping out the landscape through market research. Transforming all that into narratives that guide the creative vision with authenticity.
01
Vintage & Imagery Research:
Exploration of vintage pieces from the best vintages shops in Milan, Paris, and London. Combined with extensive research through fashion books, historical archives, and online imagery to build a strong foundation of references.
02
Benchmarking & Market Analysis:
Competitor research to understand brand positioning, tone of voice, and market trends, ensuring creative decisions are strategically aligned and relevant for today.
03
Concept & Visual Development:
Creation of themes, moodboards, and color charts tailored to each brand’s identity and positioning, translating research into clear creative direction and cohesive design narratives.